The benefit of advertising (to the people selling the space!)

Story posted: Tuesday, 3. February 2009 by Pat O'Connor

Cost of a 2" by 3" (6 sq. inches) ad in a local paper €350 inc. of vat approx. This is for a spot colour ad. Full colour was an extra €50. Whilst it is impossible to judge or put a value on such an add some simple maths creates an impressive conclusion. At this rate, 1 sq.foot works out at €8.400. An average 2000 sq. ft house worth of advertising space would work out at €16,800,000. That number just blows me away. Give me an overpriced house any day.

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